Channel | Data & Analytics

Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.

Notifying customers about a data breach is hard, because it can be more art than science.

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.

3 tools to track and analyze Instagram content and why you need them.

How can you make sure your marketing strategy is paying off and driving new business?