Channel | Data & Analytics

There are different account based marketing (ABM) models that apply based a company’s customer base and needs.

Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

The foundation of naked marketing must be built around empowering your current users to review your product.

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…

Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.

Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, these are the five messages we’ve got on our whiteboard.

Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.