Channel | Data & Analytics

By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.

Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.

A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?

2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.

Here are three main strategies for approaching your competitive audit this holiday season.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.