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Locating the Right Targets for ABM
For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.
For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.
B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?
Integrating predictive analytics into its sales pipeline tools is helping Cisco Systems improve its global sales process.
Chief Marketer recently chatted with John Civantos, managing partner of Court Square Capital Partners, who received the Financial Innovator Award from Marketing EDGE earlier this month.
Sure, chatbots are great, but AI and machine learning hold much greater potential for marketers.
Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.
Wondering what all the cool kids have been reading? Here’s a recap of Chief Marketer’s most popular B2B and Martech stories for May 2017.
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.
Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.