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C-Suite Puts Emphasis on Customer Experiences: IBM Report
Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report.
Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report.
Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.
The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.
Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
Artificial intelligence technologies of all forms are gaining momentum. You can’t afford to ignore the opportunities.
Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.