Beyond Stereotypes: Reaching the Next Generation With Data and Context
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.
Here are the five steps to creating a successful Google Analytics implementation.
The customer experience is no longer just a check box—here's why.
Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?
The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.