Why Inbox Placement Matters for Email Marketers
Analyzing inbox placement helped Liberty Mutual create models to determine recipients' likelihood to engage with their messages.
Analyzing inbox placement helped Liberty Mutual create models to determine recipients' likelihood to engage with their messages.
Hanging around with nothing to do? Check out the top 10 most popular B2B articles on ChiefMarketer.com for September 2018.
The California Consumer Privacy Act is now the toughest data privacy law in the country. Here's what it means to marketers around the U.S.
Marketers to realize that humans need data as much as data needs humans. Here’s why.
Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
Is your organization leveraging analytics as a transformational force or a defense mechanism? Understand the difference.
If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.
Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.