Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.
AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.
Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of strategies, execution plans, challenges, failures and successes.
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
Here are four things that could improve if marketing approached things from a science-first perspective.
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.