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Our November B2B and Martech Top 10
Get comfy and catch up with Chief Marketer’s most popular B2B and martech stories for November 2018.
Get comfy and catch up with Chief Marketer’s most popular B2B and martech stories for November 2018.
Data and its impact event marketing was the topic of a recent roundtable featuring experts from HP and Intel.
Nearly half of consumers say brands aren’t meeting expectations when it comes to customer experience.
A new holiday trends report helps marketers understand the frazzled holiday shopper.
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.