Channel | Data & Analytics

Content marketing can help brands create an engaged, addressable database— in 2019, that's one of the most valuable assets any company can have.

A unified database across multiple channels is enabling Lenox to have a single view customers and uncover insights for marketing opportunities.

Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.

Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.

Real-time models are helping the Los Angeles Kings predict churn and improve retention with season ticket holders.

A new study has found that many marketers still struggle when it comes to listening for the signals that matter about customer behavior in the omni-channel landscape.

Consider these 10 tips for ideas to integrate this old school tactic into your modern marketing strategy.

The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.

Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.

Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.