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Privacy-First Marketing: Three Challenges for Brands
Three ways brands can tackle privacy-first marketing and win out in the end.
Three ways brands can tackle privacy-first marketing and win out in the end.
We spoke with Prudential’s CMO, Susan Somersille Johnson, about the brand's new ad campaign, championing inclusive teamwork, pandemic-era pivots and more.
Olay is holding its own AI functions accountable in a new initiative to combat hidden bias in beauty algorithms.
Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.
Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
A look at Driscoll's approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
Data points supporting the experiential marketing industry’s comeback.
A look at how the CDPA and CPRA differ--and what’s covered under each law.
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.