New York City-based Coty, Inc.’s Calgon bath and body brand is heading to Panama City Beach, FL, this month for a Spring Break effort that will have models lathering up on beaches.
The models will encourage Spring Breakers to hop into portable showers to sample Calgon’s shower gels and bathing products. Produced by New York City-based Revolution Marketing and Aspen Events, Orion Township, MI, the campaign also features the “Calgon Showercam,” which lets participants post shower photos on takemeaway.com. As photos are posted to the site, online visitors can vote for their favorites in three categories (Guy You Most Want to Shower With, Girl You Most Want to Shower With, Funniest Shower Moment). Each winner receives $2,500.
Network
