Gillette may be dropping Tiger Woods as a pitchman, but another men's grooming company says it's lucky to be gaining from the pro golfer's recent woes. LoHud.com, the Website of The Journal News, reports that Lucky Tiger grooming products has seen a 20% ...
Today's history lesson involves a 50-year-old brand that nearly didn't make its five-year anniversary. Then, due to either extraordinary strategic forethought, or just dumb luck, the brand made it's way onto a NASA spaceflight, and the rest is history. ...
Annually I try and predict what the new year will bring in terms of marketing. I base my insights on lots of things, and I believe I am more often right than wrong. So, here
Green is still a badge of honor, even though the recession has placed it slightly behind "making ends meet" on the recent priority list. But today i found a product that embraced environmentally responsible practices 40 years ago, AND used Batman to ...
Hiding mail in closets? That
A few months back, my colleague Ken Magill wrote about a mailing he received for the Visa Black Card. My husband received that mailing too, and like Ken, we thought it was fairly ludicrous. I always thought that the color of money was green. But ...
Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of ...
Flying is generally a nightmare these days, though as I pointed out in the post My Virgin Flight earlier this year, it
I read an interesting case study today that involved two of my favorite things: direct marketing and bourbon. It seems like the makers of Knob Creek bourbon wanted to let people know that their small batch supply was running very low ... each batch is ...
Now, before any robot anti-defamation groups start up with the angry cards and letters, let me make one thing clear: I love robots. I'm a geek. Of course, I love robots and artificial lifeforms of all types. Data from "Star Trek: The Next Generation?" ...
