Johnson & Johnson is about to embark on a daring move of which the end result could change the way some companies do business online. Later this month, a subscription-based online stress management program for women will go live at Upliv.com. ...
A tip of the hat to Tracy Lamb, general manager of Misco Germany, for this week
Hearst runs four daily newspapers in Fairfield County, Connecticut, and its Websites recently went through a redesign to get on the same platform and to look a little more uniform. Now we all know people hate change. And the readers of the Greenwich ...
One of my mother
I just received a very bizarre pitch for a Valentine
For B-to-B marketer Pitney Bowes, on a corporate level e-mail isn't about selling, it's about awareness. In a recent chat Dan Kohn, vice president of marketing, noted that the goal is to stay on message and keep communications integrated across media. ...
For what product or service would the Silhouette Girl Flashing Pin (right) be an appropriate promotional product? You
You
Now that the big game is over (congrats Saints), I have to inquire as to whether or not the all powerful game day ads convinced you to act? Did you: * Switch soda pop loyalties because Coke advertised and Pepsi did not? ...
A direct marketer of upscale prepared meals, DineWise and sister brand Home Bistro send out a joint e-newsletter twice a week. These alternate between strictly promotional (
