Big Fat Marketing Blog

Vineyard Vines Grows Lifestyle Brand

|  by Beth Negus Viveiros

So, do you "reek" your brand? That's the goal of Vineyard Vines, a purveyor of Martha's Vineyard-styled clothing and goods. The company's founders, brothers Ian and Shep Murray, spoke at the New England Mail Order Association's annual conference ...

Live Tweeting NEMOA

|  by Beth Negus Viveiros

WiFi willing, that's what I'm doing today. Follow me at http://twitter.com/bethnviveiros for live updates from today's New England Mail Order Association conference in ...

I’m On a Horse

|  by Beth Negus Viveiros

Nah. Not really. If you have a TV, you likely know that's the punch line to a very funny commercial for Old Spice. Well, I think it's hilarious. My husband thinks its just kind of dopey. That's the thing about humor. Not everyone's funny bone ...