This Easter-related promotional e-mail from food gifts cataloger/retailer Harry & David won us over for several reasons: 1) The subject line stands out. Amid an inbox filled with subject lines screaming about money-saving offers (
Why is simple so difficult? That's a question I often think about. Early today (4:00 am) I was up and reading my email and came across a great, 2005 study on the power of simple copy. Its title: "Consequences of erudite vernacular utilized ...
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Postmaster General John E. Potter testified today before a Senate subcommittee and said moving to five-day mail delivery is
Marketers in the States by and large assume that when it comes to leveraging the various channels and media open to them, the U.S. is number one, and brands in all other countries are busy playing catch-up. But one channel where Stateside marketers have ...
Remember this blog post from about seven months ago, the one about Constant Contact constantly contacting me? Well now I'm trying to cancel my Constant Contact account, and I can't unless I do it by phone... and I've been on hold for about a half an hour ...
Ah, geolocation. Ask just about any marketer: It's the greatest thing since sliced bread. When are we going to admit that geolocation is not very effective? Maybe when more writers and bloggers speak up and say they are sitting at their desk, about 1,200 ...
When thinking about rappers, Jay Z and Lil Wayne come to mind, not two guys from Bounty paper towels rapping about an experiment to see if 11 billiard balls can hang on a wet paper towel before the towel goes the way of the corner pocket. But there ...
For those who still don't think the Internet is a winner takes all ecosystem, David Solomon suggests you look at Amazon, Or Zappos. Or Newegg. As he noted at last week's New England Mail Order Association conference in Boston, Internet Retailer ...
This weekend I saw the new Zappos.com TV ad and was intrigued. Here it is: I liked the ad simply because it's different and gets noticed. I do, however, feel that they could have made an offer and helped more effectively drive traffic to the site. As ...
