Facebook Swapping Fan Love for “Like”
If you
If you
Attempts to be clever on April Fools
A few weeks ago, Neil M. Rosen of eWayDirect wrote an article for the e-newsletter I edit, E-mail Essentials, about the importance of segmenting your e-mail file by subscriber activity
It's April 1, so you know you have to be on your toes. But this year, you needed to cover your neck too. AccuData e-mailed its customers a datacard this morning for a hot new compiled file, "Born into Darkness," offering an undead universe of 9.8 ...
High praise to Volkswagen for translating their Brand heritage of "fun" into something real. This time they're running a social experiment to see if people would take the stairs more often if it were more fun to do. Apparently, they would. The ...
One problem with
The Field Museum in Chicago is turning heads, literally, with furry outdoor media placements. They're placed right in the heart of the city, and have everyone talking. The work promotes the first-ever US appearance of an actual Wooly Mammoth, and ...
Now that the U.S. Postal Service has formally asked the Postal Regulatory Commission for its
Here we go again. I really like Social Media and have seen it work, but it looks like Twitter is going the way of email and other social media by allowing folks who Tweet to get paid for their efforts. I guess I am old school, as I admit I have an ...
Finally, an interactive video game manufacturer is running a promotion that leverages the game content AND the DNA of the game itself. It is, in a word, perfect. It's MLB2010 from 2KSports. The first person to pitch a perfect game wins $1,000,000. ...