Toupee Day For Texas Man At Derby
Amid the throng of celebrities at Saturday
Big Fat Marketing Blog
Lengthy Direct Mail Copy: To Be or Not to Be?
A few nights ago when I couldn't sleep, I was flipping channels between the Royal Shakespeare Company production of "Hamlet" on PBS and Home Shopping Network. (Yeah, I go to extremes.) I became fascinated with the length of time the presenter had to ...
Pepsi’s “Good Idea:” Market to Kids in School Without Selling Soda
Pepsi, you are a genius! You said "no" to your traditional Super Bowl advertising to instead promote Pepsi Refresh Project. You're going to fund ideas that will have a positive impact on communities. Any person, business or non-profit can submit an ...
Marketing Outside the (Litter) Box
If you
Is PETA Crossing a Line Too Far?
A Little Postal Patience, Please
The Postal Regulatory Commission has started the long process of holding hearings about the postal service
Don’t Call Me, Talbots–Please
It was reported yesterday that women's apparel merchant Talbots and its telemarketing firm SmartReply had agreed to pay penalties of $161,000 for violating the Federal Trade Commission's opt-out requirements for robocalls. This was shocking
A Cut of the Sales? Count me in!
There are so many brands running so many contests
Ode to the E-newsletter
As myriad businesses have learned, e-newsletters that emphasize editorial content over selling copy can be a handy tool for increasing customer engagement, retention, and sales. In its white paper
Consistency and Measurement STILL Elude Marketers
A new research study just came out from Forrester and it seems that the proliferation of marketing channel options has made consistency of messaging, relevance through personalization and measurement of marketing overall much harder than it was ...
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