Man, what a huge morning to talk sports, with Ken Griffey Jr. announcing his retirement, a perfect game foiled with two out in the ninth on a blown call, and the WNBA's New York Liberty signing a deal to have a Foxwoods Resort Casino logo ...
E-mail personalization is considered a best practice. According to a 2007 JupiterResearch report (via EmailStatCenter.com), 90% of commercial e-mails included some sort of personalization. Apparently JupiterResearch and I subscribe to some very ...
The inaugural Retail Marketing Conference was held last week in Orlando, replacing the show formerly known as ACCM. As expected by many, attendance was low and exhibitors were scarcer than in years past. To me, the bigger question isn
To paraphrase the old theatrical saying, Writing a book is easy; writing a query letter is hard. Having finally decided that the manuscript for my new novel is ready to submit to literary agents, I spent last week writing, rewriting, editing, and ...
Hello BFMB Readers, I'm excited to announce that I'm preparing to go on a writing binge.:0 I'm going to be focusing on experiential methodology and its utilization at key times during the consumer journey. We are starting to hear a lot about ...
We're getting content Web-ready for the June issue of Multichannel Merchant magazine. The cover story is on mobile commerce, and includes studies on what three merchants have done to get themselves ready for the m-commerce generation. Before we ...
I just read a very interesting story on a team, investor C. Dean Metropoulos and his sons. Their specialty is bringing old brands back to life. They've done it with Bumble Bee Tuna, Gulden
Is Moya Greene, the incoming chief executive of the UK
I
I recently wrote a story for Chief Business Marketer about Cisco Systems' efforts to leverage social media marketing tools. The company, one of the most well-known high-tech brands in the B-to-B space, sponsors numerous blogs and has a presence on every ...
