E-mails We Don’t Love: Personalization Failures
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Big Fat Marketing Blog
The Web, Social Networks, and “Gringo Nightmare”
The Internet and word-of-mouth helped get Eric Volz released from a Nicaraguan prison. So it makes sense that he
It’s Summertime. Time to get Moving.
Upshot marketing agency is encouraging its employees to get into shape, or at least move off the couch. The three month
Taking “Stock” of Bernstock
From the looks of it, Robert Bernstock, former president of shipping and mailing services for the U.S. Postal Service, had many, many other things on his mind during his two-year stint with the financially strapped USPS. According to the Federal ...
A Little Competition to Facebook from…Google
This could get interesting. Google is close to releasing a product called "Google Me" and it has its sites on competing directly with Facebook. Here's the story. It's about ...
“Twilight” Studio Out for Blood over Jacket Marketing
Obviously, we want the cool stuff we see in movies. Owning the same car, or phone, or sunglasses as the movie heroes we admire helps us imagine ourselves a bit further into the escape that movies provide, confers some of their excitement and ...
Madison Avenue Eyes A Nice Pair
The best play of the marathon tennis match between John Isner and Nicolas Mahut was neither a serve nor a return. It was the hug the two gave each other after Isner won the fifth and final set after more than 11 hours of playing time. That hug is ...
Bliss and Comcast’s Direct Mail Follies
Sometimes, direct mail can drive a consumer to make a purchase. Other times, it just makes them go "hmmmmmmm." Two pieces I received this month from Comcast and Bliss are prime examples of the latter. Comcast recently sent me yet another mailing ...
No Point of Difference? Buy One!
We all know the impact, good AND bad, of using celebrity endorsements to build up a brand. But now it's being taken to a new level. Popchips just signed Ashton Kutcher as its President of Pop Culture. Instead of writing their own social media ...
Father’s Day E-mail Roundup: More Than Just Grills
Poor Dad! It seems the only way to get offspring to buy a gift for Father
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