I ordered a pair of Sandals from Onlineshoes.com last Wednesday night. So when I received an e-mail from the shoes Website, I figured it was part of some trigger campaign. It was, sort of, but it had nothing to do with my transaction with the ...
It all used to be so cut and dry. Brand Managers ruled the roost and did so by using standardized formulas and formats on traditional medias that have been tried and tested for years
E-mail marketers discuss subject lines the way the British talk about the weather: incessantly. Heavily promotional terms such as
Recently I blogged about the "Commercial of the year" and it went to Old Spice for their Red Zone body wash effort featuring Mustafa. It seems as if everyone is buzzing about the spots and the actor and how clever they are. But... ...according ...
In the past few years, environmentally-friendly manufacturing processes that once were difficult to even get approved at some companies have become something worth celebrating. The green movement has gone from being a niche cause to a popular trend to a ...
When the location of the kickoff soiree for lead generation conference LeadsCon East (http://www.leadscon.com/) was announced, your midtown-based correspondent was jolted out of his post-lunch stupor. All registered attendees
Will a rapidly rising unemployment rate among teenagers negatively impact multichannel merchants as the all-important back-to-school and holiday seasons approach? According to a July 20 article in the New York Post, the unemployment rate among ...
Recently I was searching online for a few large party coolers as we have an annual birthday party in July and a high school graduation party in August for our eldest daughter. I located what I was looking for and the coolers were from the website ...
Kentucky Fried Chicken has laid down the gauntlet, challenging staffers at competitive restaurants to come on over and try on of its new Doublicious sandwiches for free. Some 50,000 free sandwiches could be handed to what KFC is calling
A much-beloved historical myth has it that Queen Victoria refused to enact a law making homosexuality illegal until any references to lesbianism were removed, because she simply couldn
