Emails We Love: Special Trigger Edition
For months I
For months I
About three years ago, Compassion & Choices, a right-to-die advocacy group, decided to increase its direct mail schedule from four times to six times per year despite difficulty it had in getting lists of politically conservative people likely to go for ...
Everyone else loved them, so if you missed them, here
My new favorite promotion arrived this summer. It
When trying to change potential customers
Okay, that headline may be a little harsh. What I'm trying to say is Dollar Tree does a pretty good job with its social media channels. Here's my critique: The multichannel seller of inexpensive and closeout items starts off by alerting users to ...
I don
Cap'n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. it's a definite departure from the modernized packaging that has evolved over the years, but it's hard ...
It seems rather strange to me when you consider how fast marketing has changed, yet so many big businesses revert back to age-old methods to secure their next great advertising campaign and/or firm. Despite the fact their old-fashioned processes do ...
One of the great things about going on vacation is it gives me a chance to look at marketing from the eye of a relaxed consumer, and listen to what other consumers