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Few brands typify such a quick, steep spiral downward as Snapple. Once the hottest beverage on earth, Snapple seems lost in the mix of water, energy drinks, fortified waters and juices. In an effort to revive the once powerhouse brand, the company is ...
Assorted privacy experts are forming a group
Something
Wow, talk about an ROI letdown. The advertisers who laid out big bucks during the recent Beijing Olympics in hopes of gaining market share there and abroad are disappointed and their advertising agencies seem to be scratching their heads. While the ...
Sometimes when things get so bad, you don
Nike is proving that, when done correctly, Social Network Marketing can prove to be a boon for business. Business Week outlines Nike's approach and its Nike + site in a recent article. While the ROI is still difficult to track, the number of visitors and ...
Sears, following the success of K-Mart is bringing back layaway purchasing. The move makes perfect sense for those who plan ahead and it should make holiday shopping at the store more profitable. I like the concept because it gives the buyer a choice on ...
Whether you love, hate or are ambivalent about their fashions, you do have to admit that the Gap does know how to maximize the potential of celebrity endorsements. Check out this year's seasonal crop of celebrity filled ads, with a diverse selection ...
I was in a barbecue joint for lunch today, one of those places that has old advertising signs on the walls for atmosphere. One of the ads got me thinking. It was for Stetson hats--not the cowboy kind, but the kind gentlemen wore back in the day ...