Should Netflix Buy The USPS?
Did you say Netflix should buy the U.S. Postal Service? In this age of bad news shadowing the USPS, David Strom
Big Fat Marketing Blog
You’re a Winner…Now Pay Up!
Check out this New York Times story about the Communicator Awards, which honor "creative excellence for communications professionals." Apparently, if you pay your entry fee and win, bragging rights are free. But if you want to receive your actual ...
The Demographics of Social Media
Have you heard about the Morgan Stanley report on social media usage? It was penned by a 15-year old intern there. Here are details. Any way, I decided to ask my four kids (ages 17, 15, 13, 10) if they Tweet. None of them do. They text; rarely email. ...
Sears Gives the Old Interactive College Try
Sears has unveiled the social media campaign that will promote its back-to-college sales this season, a package of three integrated Facebook tools grouped under the heading
JetBlue Is Live from T5
Airport music usually gets delivered in one of two ways: through speakers hidden in planters, or via ear buds. But JetBlue is hoping to make some noise with
Jones Soda Hits the Road
Premium soda brand Jones Soda, which styles itself
A Look Back at IKEA
The new IKEA catalog arrived yesterday. That meant I had to drop everything and pore over it. I envision cheap renovations that probably will never get done, and plan purchases that will probably be put off. I will get around to some home decor and ...
Orvis Going to The Dogs, Socially
I was talking Monday evening at the eTail opening reception with Kevin Ertell, VP-retail strategies for ForeSee Results, and Brad Wolansky, VP-global e-commerce for The Orvis Company, and the conversation quickly steered to social media. The ...
The Whole “Tooth” About Setting Price Points
My six-year-old son Jacob lost his first tooth this weekend. It was a very exciting day for him, and a big rite of passage as well. But it put me in a bit of a quandary
APWU Head Has Strong Words For Panel
Reducing mail delivery days to five days per week and closing postal stations and branches are
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