Okay, okay. I'm being a little tongue-in-cheek with the headline. But two recent marketing efforts printed on good old-fashioned newsprint caught my attention. And that's what it's all about, isn't it? Capturing a bit of your prospect's overcrowded ...
Have you seen any of the following people? Leslie Abi-Karam, Pitney Bowes Inc. Christine Aguilera, SkyMall, Inc. Bill Bass, Fair Indigo Ronald Bliwas, A. Eicoff & Company G. Steven Dapper, hawkeye Glenn Eisen, Guthy-Renker LLC ...
Yeah, back in 1999, bright-eyed and eager to tackle the direct marketing world, I opened Johnson Direct and immediately joined the DMA. I figured that it was a good idea to be associated with the industry's leading association. I also assumed it would be ...
The San Juan Marriott Resort & Stellaris Casino is doing something worth mentioning. It has expanded the role of one of its staff members to include filming resort guests for marketing purposes. The staff member has a new title: "You Tube Concierge." ...
Marge Simpson is next month's Playboy cover girl. It's a tribute to the awe-inspiring power of the Simpsons franchise, and a spotlight on the evolution of Playboy from seminal porno publication to lifestyle magazine with benefits. It's easy to ...
In a recent article, Newsweek magazine polled some management consultants and business futurists on how to improve the U.S. Postal Service and make it run more like a business www.newsweek.com/id/216741. This assumes that
When it comes to pop culture, I've never been one of the cool kids. While all the other girls were pouring over magazines like US, People, InTouch, OK and LifeStyle to catch up on the latest celebrity gossip, I was reading the Economist and ...
Been hanging out at the In-Store Marketing expo the past few days, where I overheard the words "shopper marketing" 2,747,387 times. Talk about buzz. I think at least half the conversations were people arguing about the definition. Most descriptions ...
Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of ...
Earlier this week, my colleague Ken Magill wrote about the e-mail campaign against the Direct Marketing Association launched by a dissident DMA board member. You
