Best Buy Co. is embarking on a new program to expand its consumer electronics division in China through direct mail and mobile marketing campaigns.
Jingwei International Ltd., based in Shenzhen, China, has signed a contract with Best Buy China to provide agency services for multichannel direct marketing.
The agency will be responsible for creating, managing and executing a new direct marketing program. An initial campaign targeting consumers in Shanghai is slated for roll out nationwide.
Jingwei plans to develop outbound mobile marketing campaigns for Best Buy China supported by call centers located throughout the country, for handling customer service and fulfillment.
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