B2B-MARKETING | ENGAGEMENT

Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.

Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.

Here are 5 tips to help you find or build segmented prospect B-to-B lists that produce the best ROI and lowest cost to acquire a buyer of your own

Chief Marketer and NextMark offer a selection of files new to market, including Catholic Advocate Educational Fund and RetirementJobs.com RideAlong.

It's an age old question for marketers: When is it appropriate to use compiled data or response data?

Chief Marketer and NextMark offer a selection of files new to market, including Crimson Direct College Students and Dartnell Management Masterfile.

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.

Chief Marketer and NextMark offer a selection of files new to market, including Investopedia eNewsletter and Living the Country Life Magazine.