B2B-MARKETING | DATA-ANALYTICS

When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.

It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.

A consistent brand presence across channels

The shrinking sales cycle has put a lot more pressure on B2B companies to engage with prospects swiftly and effectively. The challenge is that resources are limited

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

PDF Download: Download the research from the 2012 Business-to-Business Lead Gen Survey, Sponsored by Merit Direct & Penton Media

Here's 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.