Alloy Inc. trimmed its catalog circulation to prospects outside of its database, as well as non-buyers within the file, during the first quarter of 2003. Partly because of this, its merchandise sales dropped from $31.1 million in first quarter 2002 to $30 million.
But its sponsorship revenue jumped from $19.4 million to $39.5 million, and the New York-based Generation Y marketer ended the quarter with total revenue of $69.4 million, compared with $50.4 million a year ago.
The company took a $388, 000 loss during the quarter, compared with net income of $3.1 million a year ago. The quarter ended April 30.
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