Sweepstakes are no longer simple child’s play. Grand prizes have grown to enormous cash prizes or life-changing vacations and events. Even smaller prizes have grown substantially in variety and numbers offered to draw more players. Gamification gets consumers interacting with your brand in ways never before imagined, while mobile and social tie-ins encourage consumers to…
New research shows top performing marketers are leveraging martech solutions to manage digital and email campaigns quickly, segmenting audiences and databases. Read how these top performers approach and employ marketing automation to drive results
Your social media presences, SEO initiatives and email blasts are driving tons of prospects to your website. But what are they doing when they get there? A clear path to purchase is essential for conversion.
Direct mail still reigns as a stand-alone channel, but when combined with digital response rates can soar, a strategy gaining momentum with direct mailers.
