MARKETING DATA: Determining What Matters Most
How to Utilize Data to Advance Business Objectives
Special Reports
2019 Data Benchmark Study: Historic Survey of 650 Marketers
A historic new study of 650+ brand marketers spotlights the growing role data plays in all aspects of corporate marketing--from developing successful marketing strategies and campaigns, to deciding where to allocate budgets and best target audiences.
Storytelling in Marketing: The Importance of Brand Narrative
Storytelling in Marketing allows consumers to get to know a brand’s personality, authenticity, and values. The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. Brand storytelling is the present and future of marketing- learn more about brand narrative storytelling in this article on UWA Online’s…
Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data
Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers--we certainly have.
Three Ways to Connect with Customers While Protecting Their Privacy
A Guide for Marketers
Brand Voice Examples for Creative Marketers
The best brands define their voices early and execute it in everything they do. Read about 4 excellent examples to learn from in UWA Online’s article “Brand Voice Examples For Creative Marketers”.
