NMOA Announces European Market CD-ROM
The National Mail Order Association announced the availability of a new CD-ROM that details the mail order marketplace in Europe.The disk, entitled "Mail
The National Mail Order Association announced the availability of a new CD-ROM that details the mail order marketplace in Europe.The disk, entitled "Mail
Direct marketing industry access to motor vehicle data has been called into question once again following last week's disclosure that Nashua, NH-based
The Postal Rate Commission, considering a challenge to the legality of an Internet-based document delivery service for direct marketers and others, Tuesday
R.H. Donnelley Corp. and InfoSpace.com announced an agreement to create and market Internet yellow pages advertising for the Las Vegas market. Under the
Online banner advertisements are as effective as television commercials in their ability to significantly increase consumer awareness of brands, said
Software developer Intuit, based in Palo Alto, CA, has signed a Web site linkage arrangement with MySoftware Co. intended to help small businesses nurture
Townsend Agency, Rosemont, IL, reported a 52% increase in agency income for 1998. Billings for the privately held agency topped $37 million, from $24
Last week the Federal Trade Commission unanimously approved the tentative accord it reached last summer with GeoCities. The approval settles the first
DM master Lester Wunderman stopped just short yesterday of saying what his new business will be.In a wide-ranging talk that could hardly have reassured
Susan Henricks has succeeded Jack McDonnell as managing director of client development for First Data Card Service Group, Omaha, NE. Henricks had previously