Frequent Shopper Cards Face Legal Curbs In California
Two bills restricting the collection and use of data acquired from loyalty marketing cards used by groceries and supermarkets are making their way through
Two bills restricting the collection and use of data acquired from loyalty marketing cards used by groceries and supermarkets are making their way through
Rep. Gerald D. Kleczka (D-WI) introduced legislation amending the Fair Credit Reporting Act to prohibit the sale or transfer of personal data, including
PerformanceData, a division of Chicago-based credit information provider Trans Union LLC, has entered into a strategic alliance with Retail Resources,
Bart Loring has opened a full-service direct response agency in New City, NY.Loring Direct Response will offer personalized list and alternative media
The Center for Healthcare Information, Newport Beach, CA, has put on the market a database of detailed information on more than 17,000 skilled nursing
Acxiom Corp., Conway, AR, has released InfoBase TeleSource 4.0, a telephone number data product. InfoBase TeleSource 4.0 includes predictive "Call Friendly"
Wearables Business The list identifies 14,153 subscribers to this magazine, which covers the apparel category of the promotional products industry.Cost:
The TV Guide Magazine Group has created a new position, for director of database marketing, and has tapped David Bernard, previously the managing director
Advo Inc., Windsor, CT, has formed a partnership with the Polk Co. The arrangement lets companies on the Internet target their ads to Advo's niche customer
High-Income Homeowners This compiled file of more than 650,000 homeowners earn more than $75,000 a year, according to the list manager.Cost: $85/MSelections: