On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

While brawn and beauty got a nod, the majority of finalists in this year's Reggie Awards had something that appealed to the kid in all of us. The Promotion

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

It goes like this. You produce a promotion that's really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime

Restoration Hardware Inc. has created an hour-long television special, "Restoration Home for the Holidays," which will begin airing this weekend in the

The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign

April 30 I learned something today about conducting an effective job search: to always remember this is my job search and I need to manage it at a pace

A month of last-minute nightmares and sweet-dream solutions It's 3 a.m. Do you know where your ad slicks are? No matter how well you've prepared the campaign,