HISTORY OF RAILROADS December 30, 1974 Dear Reader: If you're old enough and lucky enough, you can remember lying in bed as a child and hearing, far off,

The legendary direct mail copywriter did more than invent the Johnson Box On May 2, 1941, Frank Johnson submitted six direct mail letters and a cover memo to Francis DeWitt Pratt, the circulation manager of Time Inc. Although he later called Pratt "a very bad judge of good copy," the young copywriter wanted something from…

Damark International Inc., a direct marketer of membership programs, will change its name to Provell, Inc., effective next Tuesday, the firm said today.

Coke's exclusive tie-in doesn't predict Hollywood's future. Don't expect studios to start delivering one-partner projects despite the landmark deal between

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based

Coke's exclusive tie-in doesn't predict Hollywood's future.  Don't expect studios to start delivering one-partner projects despite the landmark deal between

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The U.S. Postal Service this summer may be asking the Postal Rate Commission to endorse a 10% to 15% rate increase this summer, according to its Board of Governors...

Too tired, busy, self-satisfied, or disinterested to read our lengthy feature story, Ninety Days to a Better Brand? Here's a slightly different version,

Inquiry over, Doubleclick seeks to mingle on/offline data