Brand Illusions
The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club
The PowerPoint presentation surprised Joe Crosby. But the ripple effect it produced really knocked him for a loop. Crosby manages the DoubleTree Club
Corporations are all ears as the consumer call for philanthropy gets louder. Now, it's even better to give than to receive. While that old philosophy
SIGH. Our targets are beginning to react to e-mail the way we don't want them to react. Here comes an e-mail with the subject Bob said you'd be interested
McDonald's Corp., Oak Brook, IL, is reportedly negotiating to settle parts of the lawsuit it filed against agency Simon Marketing in the aftermath of
Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of
McDonald's Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald's for destroying
Rockport Famous for its award-winning walking shoes, Rockport attempts a youthful makeover with its debut catazine called Feat, Adventures in Living.
McDonald's Corp. blames former agency Simon Marketing for an embezzlement scheme that cost the chain $35 million. Simon blames McDonald's for destroying
A BITTER FIGHT over control of A Moving Experience, a marketer of new-mover lists, is being played out in a Las Vegas court. Whoever wins, it's clear
Experian eMarketing has reached a settlement with the Mail Abuse Prevention System (MAPS).