After talking about it for months, the Federal Trade Commission finally came out with its amended Telemarketing Sales Rule in December. And as expected,

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

Thoughts of Summer Baltimore, MD-based Kelsyus Outdoor Recreational Products makes the ratty old beach towel obsolete with its new special-edition backpack

Over 40% of all baby boomers shop online, although most spend only five hours a week on the Internet, according to a new survey from Mature Marketing

There is hope for recovery in 2003, but only if companies step up and start reinvesting. Business investment has sagged from $69 million in early 2000

It goes like this. You produce a promotion that's really incredible the breakthrough concept brings the strategy to life and gives consumers a once-in-a-lifetime

Victoria’s Secret was under fire this week from several groups upset by the sexy lingerie marketer’s fashion show, which aired last night on CBS. The Parents Television Council released a letter Tuesday to CBS asking the network to reconsider its decision to broadcast the show.

Restoration Hardware Inc. has created an hour-long television special, "Restoration Home for the Holidays," which will begin airing this weekend in the

The 2002 Globes Awards were presented by the Association of Promotion Marketing Agencies Worldwide last month. The Gran Prix went to a New Zealand campaign