Choosing search terms is one of the most important aspects of a pay per click campaign. The right keywords can make or break any online advertiser’s campaign. Irrelevant keywords can result in low conversions and little exposure to the proper online audience. Therefore advertisers should consider relevancy, spelling, and length when choosing search terms to…
The Direct Marketing Association has issued two new documents on complying with new California legislation and Federal Trade Commission (FTC) rules that take effect early this year.
Worldwide search-engine marketing revenue is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making
E-mail marketing practices will more integrated with data and event-driven this year to promote customer relationships as companies take steps to reduce non-targeted batched e-mail blasts, according ExactTarget, an Indianapolis-based e-mail software development firm that tracks emerging trends.
MARC FEIN Senior VP programming/production, Outdoor Life Network, Stamford, CT It is a shame that last year's Super Bowl stunt has forced us to lose some
I'll share at least one of my New Year's resolutions with you: I want to make each issue of PROMO a better Now don't get me wrong I'm proud of the hard
7-ELEVEN: has signed on as the latest retailer to offer America West Gift Cards at participating stores. The chain joins Valero/Diamond-Shamrock, Rite-Aid, Staples and Winn-Dixie as current sellers of the first airline gift card. America West is the ...
MRM Partners Worldwide has promoted three individuals to top management positions in three of its offices.
The Direct Marketing Association has made several changes to its 2005 conference line-up, including reformatting its Government Affairs Conference, eliminating net.marketing as a stand-alone event and canceling the Pharmaceutical Marketing Conference entirely.
If, while attending the National Center for Database Marketing conference, a Sunshine State visitor goes online and books a ticket to a Disney attraction, chances are he or she is a married professional between the ages of 36 and 55.