Microsoft is gunning for Google and Yahoo! Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working

Database management is a complex process that can make or break a marketing program. Some companies handle database management in-house, and others have

The advertising and promotion industry is facing more legal challenges than ever before. At the same time, ads are becoming more controversial -- and advocacy groups and consumers alike are quick to speak up about perceived indiscretions.

The advertising and promotion industry is facing more legal challenges in more places than ever before in a time when advertising has become ever more controversial and advocacy groups and consumers alike are quick to speak up about perceived ...

The U.S. Basketball League has entered into an agreement with the International Sports and Media Group, Inc. to spearhead a marketing campaign utilizing ISME's proprietary SMS technology. ISME will target sports and entertainment brands creating a ...

This week’s Trends Report examines the search engine market through the weaving together of search related topics in the news. Here, we look at search and its similarities, differences, and impacts on the affiliate and ad network space.

If blogging had gone to high school, it would now be looking forward eagerly to the next reunion. It’s been quite a year in the blogosphere.

VivaTerra Launches Catalog VivaTerra, which translates to "living earth," recently launched its catalog of "organic, artisan-made and earth-friendly goods" for the home. The 56-page Winter 2004 edition promises products that combine "exceptional quality ...

You may not sell guitar picks or pocket banjo tuners in your business, but if you deal with a network of resellers to market your merchandise, chances are you’ll empathize with the plight of Lee “Drew” Andrews, editor and Web marketing vice president at Mel Bay Publications.

Virgin Digital, the digital entertainment platform of the Virgin Group Ltd., and Foot Locker, Inc., announced a promotion and sweepstakes to offer exclusive content from Island Def Jam artists LL Cool J, Ludacris and Ja Rule, all via Virgin Digital ...