Almost reminiscent of movie releases where studios carefully plan out their launch dates to maximize their exposure, you can almost imagine the behind the scenes dialogue of this week’s Internet studio blockbuster. Last week...
Passersby are doing double takes at the world's biggest brain, fashioned as a two-story terrarium atop the Hard Rock Café Marquee in New York City as part of Yahoo's latest promotion.
A campaign to help overburdened K-12 teachers while burnishing the image and motivating the employees and customers of the Jones Apparel Group won an unprecedented three awards in the fourth annual Cause Marketing Halo Awards competition.
Worldata recently assumed management of several lists formerly managed in-house by Stevens Publishing. Lists of subscribers are available to such newsletters as Water Week, Waste Management, Environment Protection and Hazmat News.
Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later
John Wanamaker, the father of the department store, described the classic dilemma in advertising: “I know half the money I spend on advertising is wasted, but I can never find out which half.” Direct marketers have long believed that they have the answer. But do they?
Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what's to come.
A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.
Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers.
A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.