How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% June 30, 2015 5 Tips to Hit it Off with Consumers On Social Media When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their…

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Heinz forgot to renew a QR code and wound up directing consumers looking for a contest site to a German porn site.

If you're leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.

Catalogs we have our eye on this week include Orvis, Tommy Hilfiger and BBC Shop.

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.