Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they've just

When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the

Name the hot new animated kids' series about an extreme-sports athlete who moonlights as a crime fighter, battling evil-doers around the globe.If you

This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding

Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear

We've cried a collective "Oh no!" at the negative, scathing headlines about sweepstakes, or heard countless stories about various companies committing

I'll be honest with you. I probably don't know what I'm talking about.I had a little background in advertising and marketing when I came to promo at the

Philip Morris Companies lit a fire when it turned corporate philanthropy into a $100 million ad campaign that presents its Philip Morris USA, Kraft Foods,

Marketers mobilize with integrated, long-term campaigns that spend money to make money.It takes a village:Olympic sponsor Bank of America pulls out all

Fall brings chilly breezes, resplendent leaves, and football-based promotions galore:Contestants will toss footballs to win cash in the Sprint PCS $2