Everyone is selling convenience these days. That means new competition for traditional convenience stores, and new opportunities for packaged goods marketers.

Yoo-hoo Beverages taps Discovery Channel star Jesse James for a two-pronged summer sweepstakes that adds the mechanics' hot-rod talent to Yoo-hoo's irreverent

A federal judge in New York City last month ordered Procter & Gamble to halt ads for its new over-the-counter heartburn medicine, saying the slogan used

Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas

There's always next year. Although box office sales, at $3.3 billion, were up 4% from last summer, the pace isn't matching last year's overall annual

BURGER KING CORP: widens its menubut sticks to its "fire-grilled" rootswith a handful of new items. BK will add three varieties of low-fat Fire-Grilled

Mark Shapiro stayed two years longer than his friends expected. He had a three-year earn-out when he sold Louis London to Interpublic Group of Cos. in

You never get a second chance to make a first impression. That’s true for our professional and personal lives—at a job interview, a new client business

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

While brawn and beauty got a nod, the majority of finalists in this year's Reggie Awards had something that appealed to the kid in all of us. The Promotion