Marvel doesn't need any super power strength to boost the release of the comic book-based movie Fantastic Four, which opens tomorrow. A team of partners is already investing upwards of $100 million in promotional support of the film, said Lisa ...
Snapple's idea to create a 20-ton ice pop and display it in New York City withered Tuesday as temperatures in the Big Apple climbed and the pop began to melt. The promotion was an attempt at a new Guinness world record to create a two-and-a-half-story ...
Office Depot has named Evie Witten to the new position of boreal ecologist.
Taco Bell is asking consumers to part with some words of wisdom as part of the QSR's second annual Share Your Sauce Wisdom contest for a chance to win a year's supply of free food. The QSR is searching for unique Taco Bell sayings to include on its ...
Despite the soaring popularity of the film in other circles, an advocacy group has asked Burger King to drop Star Wars toy premiums from its Kids Meals, saying consumers are interpreting the promotion as a "tacit endorsement" for anyone, regardless of ...
Next week, the world will find out which candidate got the honor of being "The Apprentice," Donald Trump's new right hand man. Or, more accurately, right hand woman
Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.
As this issue goes to press, the annual exercise in Ostrich Yoga, also known as the television upfront, is beginning to convene. As in so many prior years,
The Weather Channel is paying homage to everyday heroes who it showcased helping people caught in extraordinary weather experiences and invites viewers to choose their favorite story online. The Web site, Weather.com, contains a synopsis of each ...
Domino's Pizza is giving consumers a chance to experience the high life—Donald Trump's life, that is—through an online sweeps that offers a chance to win a trip to New York City and a Trump-style hotel stay. The pizza company is the latest brand ...