CuervoNation, the loyalty arm of Jose Cuervo tequila, has started a tongue-in-cheek viral marketing campaign to delay Labor Day until Sept. 23, the official

Coupon books are so Middle Ages. But Web-based loyalty programs, now that's Middle-Earth. At least New Line Cinema thinks so. The studio's home entertainment

Everyone knows that marketing consumer products is tougher and more challenging than ever before. The poor global economy is a given, as are tighter margins

THE BAR WAS RAISED THIS YEAR, both in terms of the quantity and quality of entries to the 2003 PRO Awards, sponsored by PROMO to recognize the best in

For the first time in Campbell Soup Co.'s 125-year-plus history, the company is uniting all of its brands under one single campaign. The push kicked off

Best Buy Co. Inc. kicked off its first loyalty marketing program in mid-July with a 5 million-piece direct mailing to existing customers. The campaign

Talk about turnarounds: Within a few years, online marketing has moved from being considered a separate entity, bound for the spinoff-and-IPO track, to

SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive

Brad C. Iversen has been hired as chief marketing officer of Kansas City, MO-based H&R Block. Iversen will join the company on Sept. 2. Iversen had previously

(DIRECT)CuervoNation, the loyalty arm of Jose Cuervo Tequila, has launched a viral marketing campaign to delay Labor Day until Sept. 23, the official