Every Day with Rachael Ray Debuts Two promotions from Every Day with Rachael Ray deliver the same bubbly personality as the Food Network chef whose name graces the brand new cooking magazine from Reader's Digest. A simple but highly functional ...
SUSANNE LYONS IS PREPARING FOR THE OLYMPICS with a different team this time around. The Winter Games in Torino, Italy will be Lyons' second Olympics as
Letters in response to "Loose Cannon: Babes in R.O.I.land"
Are buzz marketers breaking the law? Consumer advocacy group Commercial Alert thinks so, and it is asking the Federal Trade Commission to find out if marketers involved in the tactic, also known as stealth or guerilla marketing, are violating federal laws prohibiting deceptive advertising. Perhaps surprisingly, several marketers contacted by CHIEF MARKETER agree that such…
It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.
Random House has signed on as the first task sponsor of NBC's anticipated The Apprentice: Martha Stewart, with a team of marketers following close behind, according to a show spokesman. Similar to the original Apprentice starring Donald Trump, ...
The housing market isn’t the only hot real estate segment...internet real estate is also reaching its peak. Like a marketing company that has figured out how to convert low value PPC keywords or an affiliate that has figured out how to create SEO...
Internet videogame maker GameTap has launched a new sweepstakes that offers the grand-prize winner a VIP trip to the Download Festival in San Francisco this fall. Consumers can enter the Road to Download sweepstakes online at gametap.com or ...
Several mobile communications companies, reacting to children's advocates who want Congress to investigate the marketing of mobile phones to kids, say they are unfairly singled out. Sprint, Walt Disney Internet Group, Firefly Mobile and Wherify Wireless ...
MacKenzie-Childs Serves Up Ceramics for Summer The Summer 2005 edition of the MacKenzie-Childs catalog offers the company's unique brand of handcrafted ceramic ware, hand-painted furniture and colorful glass and enamelware, designed for uses "From ...