At 55 college campuses this fall, free notebooks will be handed out that include the school's logo, maps so students can find their way around and a $10-off

When Google first introduced the quality score, they went to beyond normal lengths, for Google that is, to explain the rationale behind the release, even informing advertisers in advance. Subsequent quality score...

Fraudulent affiliates are a growing problem in online advertising and affiliate marketing. I have only seen the problem increase over time.

So I’ve noticed that a lot of the promo entries include media placements to expose the brand in a surprising way, with or without big offers. I sat down and examined the entries ignoring the media placements, looking only for compelling, differentiated offers

Somewhere in the back of our minds, whether we know it or not, we find ourselves looking for signs that the economy won't hold up; except when we speak of the economy, we mean the internet economy.

A new interactive Web site dedicated to the preservation of letters and e-mail from American troops has launched in the run-up to Memorial Day and is under the sponsorship of GEICO and the non-profit Legacy Project

Think of it. A cheap, direct means of working one-on-one, one-to-many with customers, partners, prospects. The ideal means of educating informing persuading.

Revolution is set to line up competitors for what’s being billed as the first annual ‘Ultimate Athlete’ event with primary sponsor Men’s Fitness magazine on Sunday.

To some, Chicago may just be a city. But to others, it is a brand.

Burger King and Paramount are under fire for a Kids Meal promotion tied to the upcoming launch of the movie “Iron Man.”