Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers.

A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

There they were in Times Square, in terrycloth bathrobes and matching slippers, brandishing fliers. Six Apprentices, each trying desperately to help their team win at the task at hand.

Long before companies started to leverage blogging as a next generation CRM solution and/or a means for thought leadership, individuals were using blogging to meet their own needs and sometimes no needs at all. Not many...

Sometimes I am 99% certain that my makeovers will produce a better return on investment than the original ads. But not always. Occasionally what I have blocked out is merely a creative hypothesis that deserves to be tested.

Could the Sports Illustrated Jinx, where teams and athletes featured on the cover famously floundered soon after publication; have spread to their fellow Time, Inc.

Cartoon Network and Kids WB! have signed on as official sponsors of the 2006 Sports Illustrated For Kids Next Snow Search, a season-long quest to find the best kids (ages 9-13) on skis and snowboards. In its third year, the Next Snow Search consists of ...

In a 22-minute podcast, Diageo is testing the waters of a new technology that has yet to catch fire as a must have tactic in the overall marketing mix.

January Wal-Mart gave a thumbs up to its RFID rollout as it began receiving case- and pallet-level tagged merchandise from 137 suppliers, destined for

CAR MAKERS REVVED sales online, on-air, On-Star (with GM's Hot Button) and out in the wild blue yonder (with Jeep's geo-caching). CNN served shakes to