There's little question that this is the year for interactive promotions. Heck fire, this is the century for them. The only unknowns are where the money

Let's paint a picture of the best possible hockey fan, at least as far as the National Hockey League's direct marketing department is concerned. This

As a fit for its long-standing TV, print and online ad campaigns centered on the supposed “Most Interesting Man in the World"

Last week, in "People versus Partners," we opened by saying, "In this decade, we have witnessed two of the most major collapses in the history of the US economy, rivaling in scope to the Great...

In this decade, we have witnessed two of the most major collapses in the history of the US economy, rivaling in scope to the Great Depression but luckily not rivaling the Depression's impact on the employment index and...

Three allegedly fraudulent charity telemarketers have been ordered to pay more than $4 million in fines, civil penalties and restitution as the result of a lawsuit over deceptive fundraising activities, according to Pennsylvania Attorney General Tom Corbett.

A new report from Pew Research Center's Internet & American Life Project shows consumers want to receive info on their own terms. And almost half of those polled said they use search engines on a typical day

It's the same old "international growth, domestic weakness" story over and over again, and marketers need to adapt. Here's some advice on how to recession-proof your business by seeking opportunity abroad while the U.S. economy is in the doldrums

After months of speculation as to who would buy ailing Habeas, Return Path announced today it would purchase its e-mail deliverability rival

For u.s. companies, olympics sponsorships strengthen their global profile, while providing a chance to score points with TV viewers on the home front.