(Multichannel Merchant) Why did Google pay $1.65 billion for YouTube? Why did Tom Freston lose the CEO job at MTV parent company Viacom? The same reason that Google outpaced Yahoo!,

Multichannel merchants today face two fundamental challenges: Customer loyalty is declining, and competition is increasing. While these are forces that all businesses grapple with

Turner Broadcasting said it is working to make amends after a guerilla marketing campaign for Cartoon Network went haywire and turned into a citywide bomb scare Wednesday.

Looking for the Next Big Thing? Here's something you might not have thought of. Direct mail. Yes, old-fashioned snail mail. It is the only targeted medium

Beyond the "can Colts quarterback Peyton Manning win the big one" theme, Super Bowl XLI viewers within the advertising community will be following a different storyline: Hot on the heels of Advertising Age's naming "The Consumer" as its Agency of the Year, several advertisers will submit commercials either voted on, or in a few cases…

Godiva Chocolatier, to celebrate its 80th anniversary this fall, is updating its direct creative approach, redesigning its retail stores and even revamping its signature gold box with new pieces and packaging.

Those in the Web 2.0 world know Michael Arrington. The affiliate world has no direct equivalent, but one of its larger than life personalities, Jon F***** (he doesn’t like his last named shared), founder of Wicked Fire Forums, had site...

JCPenney Co. fired its chief operating officer, Catherine West, last Thursday. The company did not comment on the reason for her immediate dismissal.

A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve. Is the experience seamless? It should be.

Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January.